I'm not sure how many of you have been to the
Z/PC&E2005 (*) as of late, but it's definitely an interesting visit. While it's not the first PHP conference to feature some pretty impressive sponsors, I think it would be fair to say that it's the first PHP event that is backed by the leading
technology companies in the world today. Including some you'd never suspect would be interested (will update tomorrow, stay tuned).
Needless to say, that reflects greatly on PHP.
It's no secret PHP was (and to a large degree still is) a grassroots phenomenon. Most of the companies using PHP today chose to use it based on a developer's decision, as opposed to a management (CIO/CTO) decision. However, in many companies, especially the larger ones - PHP's penetration ended as soon as the developer(s) tried to sell the
concept of using opensource in general, and PHP in particular to their boss, and sometimes to their customers.
"How do I sell PHP to my boss?" was one of the key questions that I had to deal with personally in the past. As a proliferator of PHP, this was one of the key challenges Zend faced as well. It has also been the topic of numerous presentations in various PHP conferences. The answer that was always given was based purely on technological merit
- it was clear that nothing we (community, Zend, or both) can do can match the mammoth marketing power that was pushing the commercial or even free (Java based) alternatives. Years and years of relentless work to change the world's perception have finally paid off. Today, the same powers are now beginning to push PHP itself, especially into
places where it stood no chance to penetrate in the past. And it's not just marketing either - the
OCI8 extension and the
new SDO extension are just two initial examples of how this involvement is going
to translate into additional 'tangible' benefits for the PHP community.
2005 definitely signifies a turning point in the history of PHP. From an underdog that is technologically superior but lacks industry backing, to an overdog(**) - still technologically superior, but an accepted industry standard as well.
I'll see you all at the conference!
---
(*) Zend PHP Conference & Expo 2005
(**) Improvements to this word welcome!